With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?
Ahimsa or Peace Silk – A slice of Cruelty Free Luxury
Silk is a thing so fine that the very word brings a lustrous, buttery soft canvas to mind. Behind this age old fabric, are a large number of silkworms that are killed for the sake of luxury & convenience. Not a pretty picture, right?