7 Steps to Responsible Consumerism

responsible consumerism

Responsible consumerism simply means buying products that have little or no negative impact on the environment. This is important so as to bring balance between what nature is giving us and what we’re giving back.

Why is it important?

I’m sure that most of you guys can relate with me on having a cupboard full of clothes left untouched and racks full of shoes hardly worn. We need to grow up and take responsibility for our stuff. It is important to understand the consequences of our everyday decisions and buying choices. It’s time to break up with shopping and become besties with the environment! 

Here’s how:

Here are 7 steps towards becoming a responsible consumer. It’s a basic guideline that can be molded into our everyday lives, small-small changes leading to a bigger goal:

1. Consume Less

We keep on buying and discarding our stuff, and all of this ultimately ends up in a landfill in some under-developed/developing country. How is that fair?

The very first mantra should be to consume less. This may sound easy, but it really isn’t. Especially for people like us who fall victim to sales, shopping sprees and retail therapy. The art that we need to perfect, is differentiating our needs and wants. Each time you stop by a store to buy something, you should ask yourself, ”Do I really NEED it?” You’ll get your answer. It’s okay to treat yourself to a little something every once in a while, but define what ‘once in a while’ means for you.

So, each time your heart is tricking you into buying a want of yours, think of using that money for something that you need instead.

2. Avoid Wasting Resources

Nothing in this world is free. If you’re not paying for it, someone somewhere surely is. Hidden costs are all around us, unexposed and unanswered.

India has been ranked at the 103rd position among 119 countries on the Global Hunger Index. According to the report, prepared by Welthungerhilfe and Concern Worldwide, India is among the 45 countries that have “serious levels of hunger”.

PHD Chamber

Simple things could be done everyday to save resources and reduce their wastage. Don’t order too many things at a restaurant just because you fancied the items, but actually couldn’t even finish them. Get leaking taps fixed, and turn them off while brushing. Reuse water, for example re-use the wastewater from laundry for washing your car. Save electricity, turn off gadgets when they’re not in use. 
At the end of the day, you’re saving some of your money, and helping nature save a lot of its resources.

3. Buy Less or No Plastic

We have all heard about the damage plastic consumption is doing to our planet. In all honesty, plastic is one of the finest inventions; where can you find such a durable, water proof, resilient material? The problem is, we humans exploited it way too far!

Single use plastic is the biggest epidemic of our times. Disposable plastic products like water bottles, straws, poly bags, packaging, etc. should not be bought at all. Start small, carry your own reusable shopping bags, find package free stores to buy your supplies. Be conscious of ordering in food or your takeaways as that has a crazy amount of single use cutlery and packaging.

A man carrying plastic bottles for recycling in Nairobi, Kenya. Photograph: Ben Curtis/AP

The disposal of plastic is a whole other issue all by itself. A paper by the World Economic Forum predicted that the amount of plastic in the ocean would actually be more than that of fish! Shocking, isn’t it? Unimaginable loads of plastic are sent to landfills. Toxic chemicals and compounds from these enter groundwater, which ultimately come back to us. 

4. Follow the 4Rs : Reduce, Reuse, Recycle, Repair

There’s a reason why the 4R strategy is so famous and has a separate fan-base all on its own. 

  • Reduce: It asks to not be too hungry or greedy, and identify the utmost things that we really need. 
  • Reusing: It is for giving a second life to things that are done with their initial purpose but still have so much more to give..
  • Recycle: Be mindful and recycle things that have finished their life cycle.
  • Repair: Be responsible for your items and fix them if and when needed.

Weekend mantra via @broadcity reuse reduce recycle repair AND ask: #WHOMADEMYCLOTHES?

160 Likes, 4 Comments – Fashion Revolution India (@fashionrevolutionindia) on Instagram: “Weekend mantra via @broadcity reuse reduce recycle repair AND ask: #WHOMADEMYCLOTHES?”

5. Be Conscious

This is pretty easy and we do it unknowingly most of the times. Read labels present on the items you buy, have awareness about brands and stores, and read about what all you should be looking out for.

responsible consumerism

The global scenario right now is encouraging, as more and more people are turning conscious about themselves and the planet. There are a lot of online petitions and public polls going on, questioning corporate accountability. Go ahead and show your support. Every vote counts! You could come up with your own petitions and post them online, or take it to social media. 

Most importantly, be curious and ask questions. Your questions could range from the manufacturing conditioned for products to its supply chain and marketing. For starters, pull out your favorites from your closet and ask #whomademyclothes?

6. Have High Standards and Integrity

Buy products supporting your values. Switch to sustainable brands that function on ethical practices. Support green fashion, DIY your beauty products and decor and be clear on your principles. 

An upcoming trend is wearing someone else’s pre-loved clothes and opting for second-hand clothing. In India especially, the tradition of passing on clothes has always been there. We’ve taken it a step ahead and host clothes swapping events every couple of months in Mumbai! Check it out- here! You could also follow our social media accounts for updates about our next swapping events.

7. Spread the Word

Last but not the least, let the world know that you’re engaging in something good. Update it on social media and set an example for all your friends and family. 

Brands taking a step towards sustainability

Now, it’s impossible to follow all of these steps right from the start. That’s okay, take it slow and build up step by step. Every time you buy something, know that you’re supporting the product, the brand and ultimately the industry. Vote ‘right’. You count, your choices count.

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