Sustainable Fashion Brands Look To Certification As A Competitive Differentiator

Sustainable fashion fairtrunk
Source: Forbes

With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?

Clothing retailers have been wrestling with this question themselves, and now, some are looking to various sustainability certifications as a solution to the problem. 

With certification from various independent organizations that focus on establishing and enforcing environmental quality standards, brands are then able to include a seal of approval on their products and packaging that act as social proof and validation for their efforts.

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Sustainable Fashion Brands Look To Certification As A Competitive Differentiator

With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?

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