With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?
Clothing retailers have been wrestling with this question themselves, and now, some are looking to various sustainability certifications as a solution to the problem.
With certification from various independent organizations that focus on establishing and enforcing environmental quality standards, brands are then able to include a seal of approval on their products and packaging that act as social proof and validation for their efforts.