Responsible consumerism simply means buying products that have little or no negative impact on the environment. This is important so as to bring balance between what nature is giving us and what we’re giving back.
Soap nuts have been a craze in the Eco-friendly world for quite some time now, and it’s not really surprising. Considering they are 100% organic, natural alternatives for washing (yourself and your stuff!) and have some amazing benefits, they’re a strong competition to the conventional detergents out there.
Beauty industry is quite ironically one of the ugliest industries in the world. Under the glamorous shadow of skincare and make-up, lie over-exploited resources, toxic chemicals and innocent animals, tortured and killed for the purpose of raw materials, testing, whatnot.
Humans started to turn plastic into textiles in the 1950s, when DuPont introduced polyester, a synthetic textile made from a petroleum by-product. Like most good Continue Reading
The Green Carpet Fashion Awards, Italia, celebrates the best in sustainable fashion.
Silk is a thing so fine that the very word brings a lustrous, buttery soft canvas to mind. Behind this age old fabric, are a large number of silkworms that are killed for the sake of luxury & convenience. Not a pretty picture, right?
Swapping is an excellent way of renewing your wardrobe without spending! We know there are unused, good quality clothes lying in your wardrobe. You liked them once, but you don’t use them anymore. You don’t know who would like to use them. What if you could swap these clothes with someone who would appreciate them? And in turn get something you’d love to wear.Clear your unwanted, pre-loved clothing. Give them a new life. Benefit your pockets. And, you’ll also save the environment by reducing textiles from becoming waste.
How many times have I seen a wonderful, hand-made, naturally-dyed, beautifully tailored garment and then seen an ugly ‘Dry Clean Only’ label on it which made me put it back on the rack? Too many.
Did you know that the hashtag “#sustainablefashion” has grown five times in the last three years?The fashion industry is the second most polluting in the world, and sustainability has become a new movement in itself. Influencers, as well as fashion brands, prove they understand the importance of standing for such ethics.
With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?
Inspiration can come in different forms. For one young entrepreneur, a movie is all it took to set on to a path of changing the way the fashion industry functions. Here’s more on Darshana Gajare, the Founder of Fairtrunk as she talks about Sustainable fashion, her journey and her quest to make the fashion industry Ethical, accessible and affordable for everyone.
Project SU.RE – India’s biggest commitment to Sustainable Fashion launched by Indian Textiles Minister on Sustainable Fashion Day at Lakmé Fashion Week
Jointly developed by CMAI and IMG Reliance, project SU.RE, the Sustainable Resolution, is Indian apparel industry’s first commitment to move towards sustainable fashion
16 of India’s top fashion and retail brands are signatories to SU.RE such as Aditya Birla Fashion & Retail, Arvind Fashions, Bestsellers, Biba, Future Group, House of Anita Dongre, 109F, Lifestyle, Levi’s, Max, Raymond, Shopper’s Stop, Spykar, Trends, W, Westside.
SU.RE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment. Project SU.RE is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.