Fairtrunk Offline | Slow Fashion-Pop-up, Workshops, Talks

Fairtrunk Offline is our offline event with the intention of increasing awareness of Sustainable Fashion, creating experiences and building a mindful community! What to expect @Fairtrunk Offline | 6th Oct’18 | Bandra? Curated Slow Fashion & Lifestyle brands to shop from In conversation with Shyam Sukhramani, Founder of Korra Jeans Button masala Workshop by Anuj Sharma Clothes Swap in…

Kauna – The Organic Plant And Art You should Know About

‘Organic fibers’ have become like a buzzword thrown around by many brands. Hence it becomes important to understand what it implies to invest in a brand tagged ‘organic cotton or organic wool’. Traditionally organic fibers have been used to make lifestyle products for centuries but to know where the products are being manufactured is to…

Sustainable Fashion must innovate past toxic Dry-cleaning

How many times have I seen a wonderful, hand-made, naturally-dyed, beautifully tailored garment and then seen an ugly ‘Dry Clean Only’ label on it which made me put it back on the rack? Too many. Purchasing a “dry clean only” product and subscribing to a lifestyle where ‘dry cleaning’ is normalised negates every piece of…

Switch to Natural Laundry Detergent

Natural detergents and where to find them  I grew up visiting my grandmother in Allahabad where there was no such thing as a dry-cleaner but there were plenty of gorgeous handwoven silk saris and brocades that were kept clean. My grandmother would always wash them in something called “reetha”, but in Mumbai we had no…

How Rajesh Pratap Singh Walked the Mile on Sustainability Long Before it Became Cool

We have always loved Rajesh Pratap Singh, his work, his ideologies and the ethics he brings along. Whether Sustainable Fashion should be a thing for the crème de la crème or should it be made available to all across the demographics is a question I’ve personally been after. When you compare Sustainable brands in India…

Indigo Dyeing to make Jeans Cleaner and Greener

Denim dye could become more environmentally friendly with some clever chemistry In ancient times fabric dyers were often banished to the edge of town because their vats were so noxious and smelly. Modern dyeing too is not generally the cleanest and greenest of chemical technologies. But the process of dyeing with the traditional colorant indigo,…

5 Eco-friendly yet Fun things to do this Valentines!

It is Valentine’s Week & you probably have a date! It doesn’t have to be your romantic partner, it could be your annoying best friend or your four-legged sidekick or your favourite pesky sibling. They all deserve some love on Valentine’s Day and I’m sure you are trying to find them the best gift possible this…

6 Ethical Certifications and Memberships You Should Know About

Ethical, Sustainable and Slow Fashion, terms that come with a lot of Ethical Certifications and Memberships. What are these Ethical Certifications and Memberships and why do we need them? A lot goes into making ethical products and so does a lot of greenwashing! These certifications are proof of a quality product and a reliable supply chain.…

How Ziveli helped Manipuri artisans make a living using Kauna craft

Traditional Indian crafts and artistry can benefit greatly through access to online and urban markets via social enterprises. Ziveli is such a social enterprise, bringing the kauna craft-work of Manipur to the world. Fair-trade, earth-friendly, sustainable, creative, handmade, unusual, affordable, and geared to revive traditional Indian crafts and artistry, with a bohemian personality to boot. What…

Emma Watson’s Stylish Guide to Shopping Sustainably

All too often, talking in length about a pair of shoes can be dismissed as frivolous, but this year, Emma Watson has shown how it can be incredibly powerful to discuss, in detail, every single item of clothing we wear. The actress consistently uses her celebrity status to incite change, and this year she has…

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